Meat has always been part of the human diet.
It served as an evolutionary food during most of our existence, shaping our anatomy and physiology, and was of tremendous social importance throughout the ages.
It still represents a key source of nutrients, is cherished for its cultural and gastronomic value, and is crucial for livelihoods worldwide.

However, its production and consumption are now often portrayed as harmful to our health, the animals, and the planet, particularly in the post-industrial and urban West. We argue that this is unfair to look upon food that is still extremely valuable and deserves to be approached with more respect.

This website, therefore, wants to correct misconceptions, agenda-driven disinformation, and sensationalist media headlines in an evidence-based manner.